Reignite Entrepreneurship & Innovation

Lead your company into the next era

Large organizations can be entrepreneurial, innovative, and energizing places to work — but only by breaking with outdated practices. That takes hard work: challenging assumptions, rethinking established processes, and aligning senior leaders on fresh principles. It can feel risky.

That’s why we act as both a provocative challenger and a trusted senior partner, guiding leadership teams to build the four cornerstones of success: Customer Focus, Strategic Clarity, Courage, and Collaboration. Our goal: transform 25 companies by 2050.

WHY WORK WITH US

strategic rigor

Consultancy methodologies from top-tier strategy consultancies Booz Allen Hamilton, Harvard Professor Clayton Christensen and other.

unconventional insights

Expertise in modern management practices that truly switch people on and drive corporate agility — replacing outdated routines and reigniting the start-up spirit in large organizations.

execution

Proven track-record in driving global turnaround and transformation
programs. Flexible team of handpicked top-tier consultants and AI developers.

Align on a clear growth strategy

In today’s disruptive age of AI, the challenge is sharper than ever. Extrapolating existing business models no longer works, cumbersome processes hold corporates back. Radical, daring change is needed, driven by unconventional thinking, balanced with the experience to mitigate risks and align leadership teams.

Whether you're aiming to double your business or regain relevance, having a solid, team-backed plan is essential. From a focused 4-hour session to a comprehensive 4-month process, we help you boost customer relevance, uncover growth opportunities, and craft a compelling narrative.

What you might need

Reshape your strategy by thinking future-back rather than today-forward.

A roadmap to becoming a data- and AI-driven company.
Facilitation to discuss strategic dilemma's in your upcoming management off-site.

Build a more innovative & entrepreneurial culture

Great strategies, processes, and AI tools are only part of the solution. True performance emerges when people have strong direction, drive, and dare—free from hidden barriers and deep-seated fears.

We eliminate outdated methods and apply new management practices grounded in organizational psychology, closing the gap between what science knows and what business does.

What you might need

Increase clockspeed, eliminate bureaucracy.
Leave old management practices such as budgeting behind.
Break culture challenges related to innovation, safety, other.

Embrace AI

AI has the power to transform your business by boosting productivity, eliminating human barriers to scale and learning, or even offering new customer value with entirely new business models.

But how do you address the customer's or internal pain points and achieve impact at scale, instead of just following the hype? Where do you start? With experience guiding over 200 professionals through this journey, we provide a clear path to AI adoption that delivers real results.

What you might need

Establish clear policies and protocols and learn how to practically apply AI in daily work.
Understand AI’s implications for your strategy and operating model.
Develop a strategic workforce plan and manage AI’s impact on culture.

MEET THE founder

Bas Kemme

Bas Kemme, Founder of IntotheNXT, is a senior strategy consultant who helps CEOs change strategy and culture to reignite entrepreneurship and innovation.

Bas has a proven track record in driving global turnaround and transformation programs. He is convinced that large organizations can be entrepreneurial, innovative, and energizing places to work — if they break with outdated management practices and embrace approaches that truly switch people on.

He studied Business Economics at the University of Rotterdam and built his career in top-tier strategy consulting, holding leadership roles at Booz Allen Hamilton, Professor Clayton Christensen’s Innosight, COFRA, and technology start-ups. He now partners with Fons Trompenaars to push the boundaries of company culture.