Building entrepreneurial and innovative organisations.

We help leadership teams align strategy, culture, leadership and management practices, creating the conditions for people to take initiative and deliver results.

What we do

From direction to business impact.

Build capability

IntotheNXT Academy

Build the leadership and organisational capabilities your strategy requires.

We work with boards, executive teams and managers to build a deeper understanding of strategic trends and develop key leadership skills and functional capabilities.

Where relevant, we train both the people and the AI copilots they work with, so new skills become part of everyday decision-making rather than remaining in the training room.

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Deliver value

P&L Impact

Turn opportunities into EBITDA improvement.

We bring together an experienced operator, an AI developer and the client team to identify and implement concrete sources of value.

AI supports both diagnosis and execution: finding opportunities faster, supporting decisions and embedding new ways of working.

We stay focused on one outcome: demonstrable P&L impact.

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How we work

From understanding to organisational change.

We combine insights from strategy, innovation and behavioural science with hands-on experience leading large-scale organisational change.

01

See the whole system

Understand how strategy, culture, leadership and management practices interact to shape behaviour and performance.

02

Find the root cause

Look beyond visible symptoms to identify the underlying conditions holding back initiative, innovation and performance.

03

Change what matters

Work with leaders to make targeted changes, embed them in everyday practices and deliver measurable results.

About IntotheNXT

The thinking of a strategist. The experience of a transformation leader.

IntotheNXT was founded by Bas Kemme, whose professional background spans strategy consulting, innovation, transformation leadership and entrepreneurship.

Strategy consulting: 14 years at Booz & Company.

Innovation, culture and leadership: Adviser and partner at specialist consultancies, including Clayton Christensen’s Innosight and Trompenaars Hampden-Turner. Co-author with Fons Trompenaars of the forthcoming Tension to Traction (2027).

Transformation leadership and entrepreneurship: Led organisational change at IKEA, COFRA and private equity-owned companies, and co-founded two start-ups.

Industry experience: Consumer & Retail, Financial Services, and Energy & Chemicals.

What does your organisation need to move forward?

Clarify the direction, build the capability, or focus on one measurable value-creation opportunity.

Contact us